A hypothetical brand created for a beverage packaging project. Chado Tea aims to bring a more traditional Japanese style of tea to the American market. It's real tea, plain and simple, without all the added sweetness and extra flavoring often found in commercial teas. Chado is an English pronunciation of the word for the traditional Japanese Tea Ceremony. Like the ceremony, the brand emphasizes the coming together of people in one moment and one time, and in those moments, cherishing togetherness.
Coolibar Sun Protective Clothing is a mission driven lifestyle apparel and fashion e-commerce retailer. As a graphic designer on Coolibar’s Brand Team—in addition to my day-to-day print/digital asset creation, design and coding for consumer email, and working to develop digital and social media campaigns—I partnered on several projects to develop and establish brand recognition for their newly tapped market segment, and in the industry as a whole.
My senior thesis exhibition project, “Craft Beer by Design” is an information system, built of both a book and a pair of infographics. Inspired by my love of Craft Beer and local art, It covers the history of beer, how craft beer came to be, and the important role that design plays in keeping craft relevant and popular, namely via the creation of localism in the craft beer realm today.
Shot concepting, photo direction, and shoot assistance for on-location lifestyle apparel photoshoots
I created a type specimen book to showcase the versatility and capabilities of Adrian Frutiger's Avenir Next. "Avenir" is the French word for future, and since the type was designed in 1988, an 80's pop-art inspired Back to the Future theme for the book fit perfectly.
Digital edits of the Minneapolis urban landscape inspired by the incredible work of Aakash Nihalani.