A hypothetical brand created for a beverage packaging project. Chado Tea aims to bring a more traditional Japanese style of tea to the American market. It's real tea, plain and simple, without all the added sweetness and extra flavoring often found in commercial teas. Chado is an English pronunciation of the word for the traditional Japanese Tea Ceremony. Like the ceremony, the brand emphasizes the coming together of people in one moment and one time, and in those moments, cherishing togetherness.