CLIENT: Hopewell Music Cooperative North
Located in the Webber-Camden neighborhood of Minneapolis, Hopewell Music Cooperative North is a 501(c)3 non-profit music school that aims to provide quality, affordable, sometimes even no-cost music education to youth and people of all ages living on the north side—an area with historically limited access to these resources.
I created a graphic tee for Hopewell to help increase their visibility through community-wear and giveaways and raise much-needed funding via event sales and by offering them as donor gifts.
After a kickoff meeting to determine needs & goals, I put together several initial designs.
Ultimately, rather than placing focus on one of Hopewell’s taglines or positioning statements, we determined it was best to focus on their name, their logo, and images of the musical instruments that are taught at the school. This allows recognition of the organization and what they do to take center stage—accessible music education for all.